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Hilaire Experiences at IFTM: Sourcing the Future of Travel

Stepping onto the vibrant floor of the International French Travel Market (IFTM), our Hilaire Experiences team immediately felt the pulse of the global tourism industry. The energy was contagious, with countless booths, brilliant displays, and industry leaders converging to shape the future of how we explore the world. We arrived with a mission to uncover fresh inspirations, forge new partnerships, and bring the very best of global travel back to our clients.Our global journey kicked off with a mesmerizing stop at the Morocco pavilion, where the stunning « Terre de lumière » branding and massive screens showcasing breathtaking landscapes completely transported us.

The Hilaire Experiences team hit the floor at the International French Travel Market (IFTM) to track down the newest trends and partnerships in global travel. We kicked things off at the vibrant Morocco pavilion, taking in the immersive « Terre de lumière » displays that set the tone for the event.

From there, it was all about mobility and innovation. We explored the latest in European rail transit at the bustling SNCF Voyageurs and TGV INOUI zone, and tackled the digital side of the industry after spotting a bold WonderMiles sign highlighting the evolution of business travel tech. The sheer scale of the leisure sector was impossible to miss under the massive TUI and FRAM banners, while the shared APST, Les Entreprises du Voyage, and Atout France pavilion showcased the strong institutional network supporting French tourism.

Of course, a great trip always comes down to the details. We made sure to sit down for a hands-on product meeting at the Sulema booth, flipping through catalogs and checking out their durable backpacks and luggage options. We’re leaving IFTM fired up and loaded with fresh ideas to elevate your next journey!

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